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GOVERNMENT BUYERS
We
make buying and bidding efficient and save you money from the beginning!
How complicated is
government procurement? With more than 40 years of experience in government
procurement and bidding processes, I can attest that it sometimes a miracle
when a purchase or development reaches a successful conclusion. There are
complicated layers to prevent mistakes and fraud. However, these same processes
always seem to increase cost, sometimes 200% to 500%. Likewise, the time lost
in assembling the suppliers and service vendors is enormous.
What
are the major faults in government procurement?
Governments usually buy
based on the product they need instead of the problem they want to solve. So
for example the process is limited to those companies who have the financial
capacity to give a quote or submit a bid. Then there is often bonding,
insurance, shipping, customs, taxes and waiting to be paid.
In other instances, where
not a simple product but rather platform that involves hardware, software or
multiple trades and crafts to design, build and deploy; Buyers often have to
place the bid tender to a single company. Since the singular company does not
provide all of the hardware or software, they must find partners to subcontract
those parts that they cannot provide. They increase the subcontractor bids from
20% to 200% and add on to the total bid.
Our
Sovereign Methodology
·
Needs
Study
·
Solutions
·
Technology
Integration
·
Associate
Negotiation
·
Project
Negotiation
·
Economic
Engineering & Financing
·
Project
Management
·
Focus
on Details
·
Conclusion
In a nut shell, we
assemble the best companies under one entity at the least cost for your
benefit, preventing major cost overruns and delays.
Corporate Providers
We
make your entry into new territory a gainful experience!
The typical small to
mid-size company attempting to sell to foreign governments expends between $780,000
and $2,000,000 and 27 months in time before solidifying its position to bid a
contract successfully. In this study we are not including the major players,
I.e., Ratheon, Boeing, etc. As a note, the major players typically spend more
than this annually to maintain their positions in each country. So, the
question is, “do you have the financial ability and cultural savvy to
attempt breaking into a new market?”
The typical example
of a fledging sales insurgent is, well, let’s call them XYZ Company since we
are forbidden disclosures. XYZ, a spinoff of top technical executives from a
large international defense contractor, They were extremely upset after designing
and patenting a AI based tracking system component that could be integrated
into an artillery platform, that their company decided to delay manufacturing
beyond the prototype until they achieve near end-of-life on their currently
production system with the military. In other words, they wanted to bleed every
nickel out of the pentagon before offering the advanced design.
They were able to leave
their company and trade-off their golden parachute bonuses to have total
control over the patent and in return give a royalty to their employer. They
then achieved a legal release and attorney’s opinion from the pentagon to
utilize and sell the system to an approved list of other military contractors
and nations. They raised $10,000,000 among friends and family to start their
business. They built their prototype as well as multiple converter/links where
it could function with several known pieces of artillery and radar being used
in Latin American countries on the approved list. And they assumed that since
their system could be sold at half the price of the current system in-use, that
they would sell like hot cakes.
They had consumed six
months at the beginning readying their hardware & software to be able to
demonstrated and provide a hard POC. Also during this time, they had searched through
Google and Linked for in-country assistance in sales to the respective
governments. Before this, they had had many conversations with top rated
consulting firms and defense contractor consultants in the USA, seeking help to
penetrate Latin markets. But they soon discovered that the best companies in
this business, dealt with competitors and could be hired, or they dealt with
large defense contractors, making the initial retainers out of their reach
(above $1M to start with monthly estimated expenses greater than $200,000).
Ultimately they hired
in-country advisors and established their company branch offices in their
target nations at a cost of $350,000 with an estimated monthly budget of $90,000.
The companies that they worked with or through always gave them the proper and
legal structure to do business, while assisting them in preparing bids and documentation
according to each company’s laws. However, three years passed. No contracts
were awarded and they were broke.
What was their mistake?
First let me say that they did avoid the typical pitfall, in that they did not
assume that they could use corruption in their favor and pay off people to
obtain their contracts. Most companies fall into this category and are eaten
alive by conmen and corrupt politicians who take their money, bleed them for
more money until the company is broke. And they have no recourse since they
were guilty of corrupt practices just as were the conmen they paid. No their
mistake was doing business correctly without blending their quest with the
culture.
Blending with the
culture, in simple terms, translates into ethical sales processes that go
beyond mechanical processes. Remember, people manage bids. People buy products.
And people are emotional. People want to trust the person that they buy from.
And smart buyers know that a contract is only as good and valid as it the
person and company that sells it.
Rule #1: Birds of a
feather flock together. You need introductions and presentation. However, if
the person who takes you to a meeting is not held in esteem by the people you
meet, you will not be respected and will not be trusted. However, if you are
presented by someone they have known for decades, you will be treated as a
friend. Instead of this business courtship needing months or years to move to a
comfortable level of trust, entering with the right person or people, gives you
an instant level of trust.
Rule #2: Never open your
laptop to start a presentation in the first 15 minutes. Never Never Never…start
a slide show or presentation before you complete “Rule #3.” I have walked into
a sales meeting with a 60 page all-inclusive portfolio slide show and never
show more than six slides. I do make a printed brochure of two-double-sides
slick sheets which tell who we are, who we work with, what products we have on
the shelf and why you should do business with us. But actually, I only sell
myself.
Rule #3: Don’t try to
sell anything. You may have the best widget on earth; but if the buyer needs
something else and cannot see how yours can help him, not only will he not like
you but more over he will not buy from you. First discover what are the buyer’s
problems today. He already accepted your meeting know what widget you have and
has some interest. But dig into his mind and find out what he really needs.
Help him solve his problems. I have always found that I only needed to make
minor modifications to what I was selling or usually it was helping the buyer
modify or change his base technology to fit the need.
Having confirmed meetings
face-to-face with government decision-makers of near to impossible unless you
are already contracting with them. Expect delays, cancelled meetings and
substitutions in who you will meet with. This is especially true at senior
levels because they have more communications with the top of their food chain.
Bottom line…you would not
start a new business without making a business plan, although you know that it
will be fluid, flexible and may change. The same is true when trying to enter a
new market. If you sign an NDA with a potential in-country representative and
they are hesitant to give you a business plan either before or after you sign a
Letter of Intent to start working together; they are not professional.
Personally I require this because I want expectations to be mutually clear;
because, I cannot make it happen without you.